Tea's more than a brew, it's an ancient drink of social interaction and the perfect start to a morning - knowledge that led to the birth of Chai Diaries. With a identity that combines the informality of a diary with a scintillating cup of tea, we were tasked with building an e-commerce system that would communicate the plethora of tastes they they cater to.

The design mimics their award-winning packaging and design philosophy - it aims to please your senses by highlighting the subtly of flavors available. Built to allow filtering through the hundreds of different kinds of tea, it scales to allow an infinite number of product permutations.
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